Statistical classification of economic activities in the European Community (NACE Rev. 2)
0 All activities, without financial sector
Information society indicator
0 Website has online ordering, reservation or booking and at least one of: webacc, webctm, webot or webper and use social media for more than one purpose
1 Develop the enterprise's image or market products
2 Obtain or respond to customer opinions, reviews questions
3 Involve customers in development or innovation of goods or services
4 Collaborate with business partners (e.g. suppliers, etc.) or other organisations (e.g. public authorities, non governmental organisations, etc.)
5 Recruit employees
6 Exchange views, opinions or knowledge within the enterprise
7 Use social media for any purpose (of sm_advert, sm_pcuqor, sm_pcudev, sm_pbpcoll, sm_prcr, sm_pexchvok)
8 Use only one type of social medium for only one purpose: interacting with customers, with business partners, recruiting or exchanging within the enterprise
9 Use two or more social media for only one purpose: interacting with customers, with business partners, recruiting or exchanging within the enterprise
a Use only one type of social medium for more than one purpose: interacting with customers, with business partners, recruiting or exchanging within the enterprise
b Use two or more social media for more than one purpose: interacting with customers, with business partners, recruiting or exchanging within the enterprise
c Enterprises using social media with customers
d Enterprises using social media with business partners and customers
e Enterprises using social media with business partners, but not with customers
f Enterprises using social media only with customers (excluding development and innovation)
g Enterprises using social media only to exchange views, opinions or knowledge within the enterprise
Unit of measure
0 Percentage of enterprises
1 Percentage of enterprises using social media
2 Percentage of the enterprises which use a computer
3 Percentage of enterprises where persons employed have access to the internet
4 Percentage of the enterprises with internet access
Geopolitical entity (reporting)
00 European Union - 27 countries (from 2020)
01 European Union - 28 countries (2013-2020)
02 European Union - 27 countries (2007-2013)
03 European Union - 15 countries (1995-2004)
04 Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023)
Social media use by purpose and size class of enterprise
methods, notes and classification
Methods 
Variables